In 2013 founders, Max and Arnaud, were attending school for their Masters of Int’l Business in Bordeaux, France. One of their class projects was to build a global business. They found a study that proved the health benefits of Coffee Leaf Tea. It all clicked when they realized that the typical coffee farm only has a three-month long harvest season. What if the leaf could stabilize their economy?
At the end of their school year, they decided to pursue this unique project. In order to create a consistent supply chain with top quality, they opted to go to Nicaragua. The real challenge proved to be convincing at least one farm owner to believe in the idea. Once they had one on board, they started making trials. After three months of visiting farms, speaking with families, harvesting leaves, and hundreds of mosquito bites, it all paid off when they came back with the world’s newest resurrection of Coffee Leaf Tea.
Wize Monkey was launched in November 2014, and since then, has won Best New Product at the 2015 World Tea Expo and attracted worldwide press. With the local crowd picking up and customers coming from over 35 countries, the founders are proud to call Vancity home.