In 1969, one of Celestial Seasonings founders, Mo Siegel, handpicked wild herbs from the Rocky Mountains in Colorado and used them to make our first tea. In the following years, he sold Mo’s 36 and 24 Herb Teas to health food stores, eventually selling them in hand-sewn muslin bags. It was in those early years that we began creating and defining the herbal tea category.
By 1972, two of our flagship blends were introduced: Red Zinger® and Sleepytime®. These innovative blends and their popularity – Sleepytime is the bestselling specialty tea of all time – helped turn our cottage industry into a near-overnight success.
Today, Celestial Seasonings serves more than 1.6 billion cups of tea a year. Our product base expanded to include lines for green tea, chai tea, rooibos tea, wellness tea and Cool Brew iced tea, and the ingredients, over 100 of them, are sourced from over 35 countries. Though we’ve grown so much since we first started out picking wild herbs in the Rockies, we are still driven by that same entrepreneurial spirit and a passion for making tea that’s good for people and the planet.