My Magic Mud
By the time our founder Jessica’s daughter Allie was seven, she had been to the dentist more times than many adults. Allie was born with a condition that made her susceptible to cavities and tooth sensitivity. Desperate to ease her daughter’s symptoms, Jessica began to tinker with natural remedies, such as sea salt and baking soda. Most of these ingredients are disagreeable to a child’s palette, though, and Jessica wanted to find something her daughter would enjoy using.
It took a few failed combinations before Jessica landed on a mix that included activated coconut shell charcoal, calcium bentonite clay, organic orange peel extract, and organic mint extract. The ingredients added up to a flavorless, odorless, mouth-cleansing, teeth-whitening powder Jessica called My Magic Mud®. Allie found her new remedy fun and enjoyable and she was motivated to improve her oral health.
Allie posted a picture of her teeth on social media—before and after using My Magic Mud® for a few weeks. The picture went viral within Jessica’s network. Soon she was giving the powder away to friends. People started asking her for refills when they ran out. Then they started offering to pay.
Inspired by these results, Jessica’s passion for oral care was born.
“I never intended for this to be a business,” Jessica said, “but the overwhelming demand for my remedy made it so.”
My Magic Mud® started at a local farmer’s market and grew into an international sensation.
From a mother’s love, an entire industry was born.